Join a hotel loyalty programme
If you travel a lot you need to join one of the hotel loyalty
programmes. If, for example, you go a lot to the US,
then Priority Club (InterContinental Hotels), Marriott Rewards or
Hilton Honors are all good programmes.
Some, like Priority Club will give room upgrades as well as
access to lots of other goodies as well as free rooms. Making
Travel Easier will show which programmes are the best.